Philosophy
In the current fast-paced fashion environment where everything is visually consumed and absorbed rapidly via social media, fashion brands are left to adjust while scrambling for creative relevance. At Rozana Paloka, we believe that a counter trend is the future of luxury fashion. We believe in slowing down the pace rather than following the pace.
To achieve that, we have eliminated the seasons, giving our Collections a longer shelf life. No Seasons, No Expiration Dates. This progressive concept of eliminating the seasons has inadvertently enabled us to create a business model that is true to our core value: Sustainability.
To that end, from conception to completion, we proudly produce our collections in New York City’s Garment District.
– Rozana Paloka, 2017
Studio & Inspiration
Our New York City studio buzzes with a mix of modern approach to design and couture ‐ level sample making. Rozana Paloka uses the finest materials, handmade embroidery and craftsmanship to create the essential bond between the silhouette, fabric, thread and beading that becomes the brand’s creative expression.
Driven by the passion for the world of design, Rozana Paloka parallels her tailored glamour with the raw, feminine power of the late architect, Zaha Hadid. Influenced by Hadid’s overwhelming ability to upend the masculine, rigid world of architecture and make it her own by bending the rules and rejecting convention. Rozana Paloka uses Hadid’s method of contrast to create fluidly geometric shapes with motion and sensualism throughout her collection.
Cubist, Surrealist, Dadaist and PopArt act as a guide to her evolving ideas and design concepts, culling artistic gestures and energies as she works through the layers of the collections adding an unconventional edge to her modern luxury pieces.
“My inspiration and design process is inherently intuitive rather than a product of research and calculation. I find inspiration in everything that surrounds me--architecture, modern art and photography are some of my greatest influences. Contrast, juxtaposition and cross-pollination inhibit my creative space discreetly; where soft and strong, transparent and opaque, couture and sporty, texture and lightness, minimalistic and rich details come together unexpectedly and become my intellectual and artistic visual language”.
– Rozana Paloka
